Pivot Point – A Four Part Webinar Series Presented by Digital Main Street and Xcelerate Learning Series

The Digital Service Squad has been working with more than 275 businesses in Barrie, and are now ready to share their experience with you! Open to any business owners, regardless of size or location.

This free webinar series will help you learn how to:

  • Create impactful imagery
  • Leverage your SEO & Analytics Simplify your email campaigns
  • Creative idea generation
  • Increase engagement on social media

To register for one or for all of these workshops, follow the information listed below.

About Digital Main Street

Digital Main Street is a program and service that helps businesses achieve digital transformation. The program is built around an online learning platform, structured training programs, and a Digital Service Squad, a team of highly trained professionals who help businesses grow and manage their business through the adoption of digital tools and technology. When businesses join Digital Main Street and Beyond and complete the onboarding process, they receive a free Digital Assessment and recommended to-do list that identifies technologies and tools that can help their business meet their digital goals. Along with the Digital Assessment, they also have the opportunity to work with the Digital Service Squad. The Digital Service Squad can work with businesses one-on-one to activate free and easy to use tools, while also providing recommendations for other technologies.

This program is designed for businesses located within the Downtown Barrie BIA District, surrounding City Centre who are zoned in C1 or C2 locations, or business located in C3-C5 zones throughout the City of Barrie. If you are located outside of this area or are unsure, find more information below.

Some key examples the DSS team can help with are:  

  • Enhancing your existing website
  • Building a basic web presence
  • Creating content for your website or social media
  • Activating easy-to-use tools such as Google My Business, social media or a free trial of an e-commerce shop through Shopify.

How it Works:

  1. Complete the free digital onboarding.
  2. Receive a personalized to-do list with recommendations on how to reach your goals.
  3. Access a list of digital product and service providers who are offering exclusive discounts.

How Do You Learn More?

The Digital Service Squad has reached capacity for it’s current program. If you would like to learn more or be placed on a wait list if the program is extended, contact our office directly by:

  1. Phone: 705-720-2445
  2. Email: smallbusiness@barrie.ca


You may also be eligible for ShopHERE, provided by the Government of Canada in partnership with Google. ShopHERE provides independent small businesses and artists with a quick, easy, and no-cost way to get selling online right away. To learn more and view participant requirements visit https://digitalmainstreet.ca/shophere/.


Meet The Digital Service Squad:


Melissa Pauli-Cardoso

Social Media Strategy, Content Development, Communications


Melissa ignited her passion for leadership, social media strategies, and communications after touring East Asia and working on social innovation projects in over 25 cities in Vietnam, Thailand, and China. After returning home to Canada, she launched her digital marketing business, guiding small businesses, start-ups and large institutions looking to advance their digital presence. She has worked within the Simcoe County entrepreneurial ecosystem for the last three years, helping clients through the Henry Bernick Entrepreneurship Centre, The City of Barrie Economic Development department, and for the last year within the Digital Main Street Program. Melissa received her education at Georgian College with a Diploma in Tourism and is an avid social media strategist. Her mission is to help business owners and entrepreneurs learn how to amplify a message to create positive change in the world.

Dustin Hyden

Web Development Lead – https://hyden.ca/

Dustin has spent the better part of his life learning web design and development. Now, he’s joined the Digital Main Street program to help you and other Barrie businesses get online and grow your online presence. He can teach you how to make a basic website, or enhance your existing website. Dustin believes that local business is the key to Barrie’s future growth and wants to help as many businesses as he can to make sure that we, as a community grow and thrive together.




Chris Vonditsianos

Ecommerce and Analytics Lead – https://vondivelopment.com/


Chris is the owner of the digital brand development company Vondivelopment. He is also currently studying for his Honours Bachelors of Business Administration (Management & Leadership). A few other things he has done is created a clothing brand and also own the Shopify app called Me-zur!





Laura Bainborough

Photography – www.laurajoyphotography.ca

Laura has worked in the photography industry for 8 years in addition to her Diploma in Digital Photography and Imaging from Georgian College. As a small business herself, she knows the passion that goes behind building a dream. Laura is excited to help small businesses reach their potential online by making a visual impact through photos and imaging.





Marleen Walz

(Graphic) design, identity and brand management – www.jackandsparrow.com

Marleen specializes in unique branding solutions for passionate business owners with her niche design studio Jack and Sparrow. I listen to your story, get to know your business and aim to create a beautifully crafted brand that both reflects your personal style and serves as an effective marketing tool for years to come. My business model focuses on excellent client service and personalized creative branding strategies – quality over quantity, always.