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Building Your Product Portfolio & Pricing Strategies – June Learning Lab

June 22, 2022 @ 10:00 am - 11:30 am


Join Carey McMaster for June’s 90 Minute Learning Lab Webinar to explore Building Your Product Portfolio & Pricing Strategies.

A product portfolio is the collection of all the products and services offered by a company. Analysis of the portfolio provides insights into the sources of company sales and profits, and growth prospects. The portfolio may be viewed as a group of product lines, as well as a group of individual products.

A business can use a variety of pricing strategies when selling a product or service. To determine the most effective pricing strategy, a business needs to first identify the company’s pricing position, pricing segment, pricing capability and their competitive pricing reaction strategy.

In this webinar, we will discuss:

  • Product Portfolio Development
  • Product Description – Showcasing Value
  • Pricing Strategies
  • Revenue Models
  • Calculating Break-even Point

Click Here to Register



June 22, 2022
10:00 am - 11:30 am


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Barrie Public Library
Small Business Centre