What motivates people to buy? How do different demographics vary? What are psychographics? How would you use them in your business?
Consumer behaviour is the study of how people make decisions when they purchase. It helps businesses and marketers capitalize on these behaviours by predicting how and when a consumer will make a purchase. By identifying what influences these decisions, we can highlight strategies to proactively manipulate behaviour.
We will look at the main theories and show how you can use them in your day-to-day operations. It’s not magic…it’s science!
Charlene Anderson provides business advisory services to current and aspiring entrepreneurs within Barrie and Simcoe County on a variety of business issues related to starting and operating a business, including regulations, business planning and marketing. Charlene comes from an extensive entrepreneurial background.
She has incorporated four Barrie area businesses in the past 20 years. She is also a graduate of Georgian College’s Business Admin – Marketing. Helping people bring their dream to reality gets her fired up. She has learned a lot from making her own mistakes and loves sharing tips and advice to new start ups.