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Virtual Learning Series – Part 3
April 9, 2020 @ 1:00 pm - 2:00 pm
Virtual Learning Series
Part 3: Web Site Structure and Understanding Your Visitors
To support businesses during the COVID-19 pandemic, the Small Business Centre and our Digital Main Street Digital Service Squad present a three-part webinar learning series designed to empower businesses to use digital tools to their advantage during this time.
Part 3 of the Virtual Learning Series will be hosted by Chris Vonditsianos, e-Commerce and Analytics Lead for the Digital Service Squad. The presentation will focus on the structure of a website as well as the basic traffic indicators a business should be tracking. Website structure is extremely important and Chris will dive into this and explain how this could effect CR (conversion rate) and even benefit SEO. He will then go into detail about the analytics that can be found and viewed in order to better optimize your site and increase those conversion rates! Softwares mentioned will be Google Analytics, HotJar, Google Optimize, WordPress and a few alternatives to the ones mentioned.
Vondivelopment – https://vondivelopment.com/
Chris is the owner of the digital brand development company Vondivelopment. He is also currently studying for his Honours Bachelors of Business Administration (Management & Leadership). A few other things he has done is created a clothing brand and also own the Shopify app called Me-zur!