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July 2021

Learning Lab – How to Increase Sales Without Selling Your Soul

July 28 @ 10:00 am - 11:00 am
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Learning Lab - How to Increase Sales Without Selling Your Soul The world of sales has changed significantly. People are aware of the choices they have and are tired of the old sales scripts. Let's explore a process that treats you and your prospect as human beings by putting you both at ease while building authentic trust. Really, its effective sales without the 'ick'. Karen Kessler is an accomplished and celebrated trainer. She applies her humour and expertise to prepare…

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August 2021

Starting Your Business Basics

August 4 @ 2:00 pm - 3:30 pm
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Welcome to the World of Entrepreneurship! The Starting Your Business sessions are geared towards those considering entrepreneurship and those who have already decided to start their own business and are ready to take the next steps. Sessions are held in a small group setting and led by a Small Business Consultant. Topics include: Assessing the feasibility of your business idea The pros and cons of different forms of business (Sole Proprietorship, Partnership, Corporation) protecting yourself and the business HST Allowable…

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Business Plan Basics – Part 1

August 5 @ 10:00 am - 11:15 am
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Writing your first business plan is a major step in putting your small business on the map. The point of your plan is to articulate the concepts that inspired you to start your business as well as evaluate potential hurdles like competition and funding issues. Whether you are seeking start-up capital or just want a solid road map to guide you through the early years of your business, a workable small business plan will help you work toward your goals.…

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Learning Lab: Consumer Behaviour – Motivating Buying Decisions

August 18 @ 10:00 am - 11:00 am
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What motivates people to buy? How do different demographics vary? What are psychographics? How would you use them in your business? Consumer behaviour is the study of how people make decisions when they purchase. It helps businesses and marketers capitalize on these behaviours by predicting how and when a consumer will make a purchase. By identifying what influences these decisions, we can highlight strategies to proactively manipulate behaviour. We will look at the main theories and show how you can…

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Business Plan Basics – Part 2

August 19 @ 10:00 am - 11:15 am
Webinar, Login details to follow registration.

Writing your first business plan is a major step in putting your small business on the map. The point of your plan is to articulate the concepts that inspired you to start your business as well as evaluate potential hurdles like competition and funding issues. Whether you are seeking start-up capital or just want a solid road map to guide you through the early years of your business, a workable small business plan will help you work toward your goals.…

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